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NORTHBROOK, Ill. — Northbrook, IL based Parachute Marketing Group has brought cutting-edge Bluetooth proximity marketing to the Mid-West by deploying Hypertag units at events over the last several months. Overall, Hypertag units have been present at 5 different events and have directly reached about 60,000 people.

As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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Bluetooth advertising is becoming more and more popular and fast becoming the most cost effective way of getting the message out. Companies around the world, including a number of major multi nationals, are investing their budget in proximity marketing.

However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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Proximity marketing, also known as Bluetooth marketing, is a new trend in mobile marketing. This new marketing method enables an advertiser to establish a connection with Bluetooth enabled phones located within 20 meters of a designated hotspot. Since 2006, proximity marketing has turned out to be a highly efficient free advertising method, reaching millions of customers with incredible ease. At proxiblaster.com you can purchase proximity marketing software and receive maximum feedback for a minimum initial investment. With our Bluetooth broadcasting software you won’t have to pay any hidden costs or annual fees.

A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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Enjoy effortless and affordable wireless connectivity with the enhanced Motorola Portable Bluetooth Car Kit T305. With a sleek and stylish new design, superior audio capabilities and an intuitive feature set, the palm-sized Motorola T305 is the perfect companion for a busy mobile lifestyle. Optimized for the vehicle, the Motorola T305 lets you obey the law* by providing easy, wireless conversations in the car, keeping your hands on the wheel and eyes on the road. Just clip, connect and go! Crisp and clear Equipped with enhanced echo and noise reduction technology and a powerful 1-watt speakerphone, the Motorola T305 lets you experience easy-to-use, hand-free and clear conversations even in the noisiest environment. The devices full duplex capabilities allow you to keep your hands on the wheel and your eyes on the road. Smooth executions Minimize physical distractions and execute multiple operations using Motorola T305s multi-purpose button. You can now activate voice dialing, as well as answer or end calls effortlessly with a flick of a button. The Motorola T305 is powered with version 2.0 Bluetooth wireless technology, allowing for a speedy connection to compatible Bluetooth enabled devices**, improved audio, fewer dropped calls and reduced interference from other wireless devices. No installation required, so you can immerse yourself with ease in a superior and convenient communications environment. Fashionable and multi-faceted With a distinct and sleek look, the Motorola T305s form factor is designed to better blend with your vehicle. Providing up to 14 hours of talk time and 14 days of standby time, the Motorola T305 has an outstanding operating life. Incorporating a plethora of useful features such as a reversible visor clip, vehicle power adaptor and mini-USB phone charger, the Motorola T305 is the ultimate versatile, stylish and compact solution for your mobile communications.

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• Enjoy hands-free convenience with a Motorola Blue H700 Bluetooth Headset
• Compact and lightweight Bluetooth-compatible headset
• Hands-free device features Power Flip foldable microphone design
• Cell phone accessory designed with ergonomic reversible ear hook
• Cutting-edge noise reduction and echo cancellation technologies
• Multi-function button to control 3-way calling, call start and end, hold and mute
• 6 hours talk time or 130 hours standby time per charge
• Compatible with Bluetooth 1.2- or 1.1-enabled mobile phones, PDAs, PCs, printers and other devices that support headset or hands-free profiles
• Sold as a case of 5

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Always know where you’re going with the HP IPAQ 310 travel companion! Before you depart, you can customize your itinerary on your PC and download it to your iPAQ 310 Travel Companion; then it will guide you turn by turn to your destinations. You get fast, immersive navigation from the Centrality Titan dual-core3 600MHz processor with graphics acceleration, with high definition maps on the bright and clear 4.3″ 800×480 resolution display. On the way, you can use it as a hands-free answering system for your Bluetooth-enabled mobile phone, as well as enjoy premium digital entertainment. Whether you’re on the road for business or pleasure, this advanced, high-definition 3-D navigation system will upgrade your trip to first class. Quickly transfer content from your PC via high-speed USB 2.0 Works as hands-free answering system for Bluetooth-enabled mobile phones Multiple languages and voices One-year limited warranty

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Double Din Multimedia Receiver with 7″ Wide Proximity Sensing Touch Panel Detachable Monitor, iPod/iPhone Direct digital audio transfer provides the highest sound quality from an iPod/iPhone connected via USB 2.0 while keeping your iPod fully charged. DVD/CD/USB/SD Media Card. Built-in Bluetooth, Satellite ready and HD Radio Ready. iPod video playback with optional [KS-U30] connection cable.

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This class 2 Bluetooth Dongle enables computers to communicate with any Bluetooth peripherals such as computers, PDAs, mobile phones, printers, etc. wirelessly. The compact and lightweight design makes this Bluetooth USB dongle a perfect travel companion.

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