NORTHBROOK, Ill. — Northbrook, IL based Parachute Marketing Group has brought cutting-edge Bluetooth proximity marketing to the Mid-West by deploying Hypertag units at events over the last several months. Overall, Hypertag units have been present at 5 different events and have directly reached about 60,000 people.

As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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• Enjoy hands-free convenience with a Motorola Blue H700 Bluetooth Headset
• Compact and lightweight Bluetooth-compatible headset
• Hands-free device features Power Flip foldable microphone design
• Cell phone accessory designed with ergonomic reversible ear hook
• Cutting-edge noise reduction and echo cancellation technologies
• Multi-function button to control 3-way calling, call start and end, hold and mute
• 6 hours talk time or 130 hours standby time per charge
• Compatible with Bluetooth 1.2- or 1.1-enabled mobile phones, PDAs, PCs, printers and other devices that support headset or hands-free profiles
• Sold as a case of 5

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MPro Care is the first two-way mobile diabetes solution that provides automated reminders and accepts readings using standard mobile phones on all major U.S. service providers. mPro Care was developed to help improve patient medication and treatment compliance for improved health care outcomes and reduced cost of care for patients with chronic conditions such as diabetes, coronary artery disease and hypertension, asthma and obesity.

“We’re very excited about this whole mobile healthcare division, and we’ve partnered with content providers and complementary platform providers to create this mobile command center platform,” said Alan Stern, CMO of Gold Mobile, Clark, NJ. “We’re trying to create solutions that can be implemented in multiple locations, from doctors’ offices and hospitals to call centers and medical labs.

“This platform provides a rapid notification alert system with lots of capabilities for patients and their families, physicians and local authorities such as appointment confirmations and SMS reminders 24 hours before so you don’t have to have a nurse make these phone calls,” he said. “This allows them to send and receive text messages from a Web-based console to a cell phone and handle multiple calls simultaneously.

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“We created categories that can be customized based on whatever the hospital’s needs are.”

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“We’re in the process of demonstrating this to a dozen-plus hospitals, and some are about to adopt it, while others are in the early stages.”

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There are currently over 23 million diabetics in the U.S., about 8 percent of the total population, with approximately 2 million new diabetics diagnosed each year.

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Medication compliance, proper nutrition and exercise are major factors in diabetes management, and mPro Care sends custom-tailored medication reminders, motivational and behavioral trigger messages and condition-reading requests to patients’ mobile phones via SMS.

It will be great when we see this applied in hospitals, as I truly think such services can improve the quality of life of people with such diseases. I hope we will soon see more such services surfacing, because they are excellent examples of how the mobile technology can be put to good use and help us protect our lives and health.

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The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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• Enjoy hands-free communication on this Jabra Bluetooth headset
• Cell phone accessory gives you up to 10 hours talk time, up to 6 hours music streaming and up to 300 hours standby time
• Frequency range: 50-15000 Hz
• Answer/ end, reject a call, call waiting, last number redial, voice dialing, play/pause/stop, next track, volume control
• Multipoint (2 pairings, 2 connections)
• Phonebook can store up to 30 contacts
• OLED (Organic Light Emitting Diode) scrollable display
• DSP (Digital Signal Processing)
• Reduces background noise
• Automatic volume control
• Bluetooth 2.0 supporting A2DP (Advanced Audio Distribution Profile) and AVRCP (Audio Video Remote Control Profile) profiles, headset (HS) and hands-free (HF) profiles
• 2 inches long x 1 inch high x 1 inch wide

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• Enjoy hands-free convenience with a Motorola Blue H700 Bluetooth Headset
• Compact and lightweight Bluetooth-compatible headset is
• Hands-free device features PowerFlip foldable microphone design
• Cell phone accessory designed with ergonomic reversible ear hook
• Cutting-edge noise reduction and echo cancellation technologies
• Multi-function button to control 3-way calling, call start and end, hold and mute
• 6 hours talk time or 130 hours standby time per charge
• Compatible with Bluetooth 1.2- or 1.1-enabled mobile phones, PDAs, PCs, printers and other devices that support headset or hands-free profiles
• Available in Cosmic Blue color

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• Get better audio with the Motorola H500 black Bluetooth headset
• Streamlined cell phone accessory offers fewer dropped calls and reduced interference
• Hands-free device features ergonomic earhook
• Improved back housing design
• Form fits to your ear for optimum comfort
• Enhanced audio performance
• Up to 8 hours of talk time
• 130 hours of standby time
• Multi-function button to control 3-way calling, call start and end, hold, and mute
• Removable earhook allows headset to be worn on either ear
• Advanced volume controls include orientation technology
• Blue LED to notify when headset is in use
• Measures 2 inches high x 1 inch wide

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Bluetooth technology has changed how cell phone users communicate. Those distinctive ear pieces are not just an accessory. It allows cellular users to talk using a hands-free device. But there is probably more to it than you might realize.

For example: did you know that at one time it was considered for wireless Internet instead of Wi-Fi? Many states are considering passing laws requiring all cell phone users to use hands-free devices while driving so to reduce the amount of distractions from trying to drive and talk at the same time. Do you have more questions regarding Bluetooth services? In this article we will address some of the basic questions and concerns regarding Bluetooth Technology.

How does it work?

Bluetooth technology works in the same manner as your laptop does when you are utilizing wireless internet. A signal is transmitted and then received by the other device. The signal is sent in packets of information.

The signal is recognized by what is termed “protocols.” Most devices utilize at least one set of standard protocols to allow other devices, not of the same manufacturer, to communicate. There are some however that do not use the same protocols so there can be problems when the device tries to communicate.

What providers offer Bluetooth services on their phones?

A cell phone provider is not the one that ensures that the phone has Bluetooth capabilities. It is not an added feature like a data plan or text messaging. Its technology comes from the actual device itself. If you want to be able to use a hands-free device you must check the features on each individual phone model.

Can Bluetooth be used for anything besides making or receiving phone calls?

Its technology has many different uses. You can send ring tones to another phone, or you can send any type of information. The technology is very similar to that of wireless internet service.

Are some cars built with Bluetooth technology already installed?

Automotive manufacturers have long been working with it in order to offer the feature of having a car with a built in Bluetooth system. The first cars rolled off the market in the United States in 2004. In Europe the technology in cars has become far more popular.

The convenience of having it built into the car and having it able to sync up with your cell phone has proved tremendously valuable. As the technology becomes more integrated, the ease of use will increase.

Educate yourself further about the bluetooth technology from Mike Selvon articles portal. Your feedback is valued and appreciated at our bluetooth wireless technology blog where a free audio gift awaits you.

Article Source: http://EzineArticles.com/?expert=Mike_Selvon

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The advancement in communication technology can be measured by the successful introduction of Bluetooth headsets on the market. These headsets have changed the way we communicate with the rest of the world. There are several unique and new products that have been successfully introduced by this technology to enhance communication facilities among people across the globe.

The cell phones with Bluetooth technology are compatible and completely wireless. One can easily communicate and work with computer, PDA, mp3 player and the navigational system of the car via Bluetooth technology without worrying about cords.

In earlier days, people used take over a phone and drive. This used to cause road accidents. With Bluetooth it has become extremely easy to stay in touch with your family and friends while driving car. All you require to do is to speak the name of the person you want to talk to and the phone will dial the number for you. You can also take help of an earpiece and microphone or a system routed through your vehicles radio system. With so many excellent communication options, you can easily enjoy the best of wireless phone benefits while driving.

Bluetooth has created a revolution in the field of communication. Want to know how and why? Read on.

The digital pen can be called as another wonder introduced via Bluetooth technology. This pen works with digital paper. You can write just as you would with normal pens. It is easy to write in your own handwriting on the digital paper. Once you place the pen its home via your computer, the computer will uploaded the images from the pen to your computer. Artists can utilize these pens to its fullest. They can easily save the ideas that come on their mind without having to mess with a scanner and copier. This pen is also beneficial for signature pages. Now, you no more require to print or sign. All you need to do is to sign the digital paper and upload on your computer.

If you are looking for something that can navigate well, then TomTom is a great invention of Bluetooth technology. It provides you the most appropriate directions available. With satellite navigation, you can easily locate a particular direction when driving. Bluetooth technology is a great wonder in communication technology. It has actually helped us to enjoy communication and other facilities. There are several things to choose from. It works towards making life easier and better for people across the globe.

Bluetooth technology is the latest and the best invention in the wireless communication industry so far.

Steve Arun is Internet Marketing; Client Account Specialist for http://www.freebluetooth4u.com a resource guide providing information’s about Bluetooth Cell Phones. Go now to BlueTooth Resource guide to learn more about most popular cellphones.

Article Source: http://EzineArticles.com/?expert=Steve_Arun

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If you thought you couldn’t afford a Bluetooth GPS unit, think again!

Like a lot of emergent technologies, the marketplace for GPS units is changing so rapidly that what was true six months ago is no longer true today. With the way prices have dropped, there are certain features you might have thought were out of your reach, but which are actually comfortably within your price range.

If you thought you would love to have the convenience of Bluetooth on your GPS receiver, but thought it was too expensive, you might be in for a pleasant surprise!

But before I launch into who carries Bluetooth and what are the best models with Bluetooth, let’s talk a little about the marketplace in general. Then we’ll discuss Bluetooth, and I’ll make some recommendations.

Although there are a ton of GPS manufacturers, there are three in the United States who dominate the whole market. These three are (in order) Garmin, Tom Tom, and Magellan.

Garmin controls about half the U. S. market, while Tom Tom and Magellan essentially each have about 20% market share. That means these three companies sell almost 90% of the GPS’s sold in the U. S. For that reason, I’m going to stick to talking about products made by these three big companies.

Now, let’s turn our consideration to Bluetooth, what it is and what it does for you.

Bluetooth is a technology that lets electronic communication devices “talk” to one another. I can download pictures from my cell phone straight to my computer using Bluetooth, for instance. Or, if I’m in traffic and I don’t want one hand constantly holding my cell phone I can get my signal routed to a little device I wear on my ear. That way I can drive and talk at the same time–hands free!

That’s the magic of Bluetooth!

Driving in heavy traffic and talking on one of those Bluetooth devices tends to work out well. But what if we add another complex electronic device into the mix? What if in addition to driving and talking, you need to be hearing directions from your GPS device?

Well, balancing two complex electronic devices while driving is just too much. Wouldn’t it be great if you could merge the cell phone with the GPS, so that you could drive and then just have to pay attention to just one other device.

(In heavy traffic, you probably just want to pay attention to the traffic, by the way!)

Well, if your GPS also supports Bluetooth, you can do all your talking actually through your GPS device. You’ll never have to even touch your cell phone this way!

Okay, here’s where the misconception is.

It wasn’t that long ago that Bluetooth capability would set you back $500 or $600!

But, as with all electronic devices, GPS prices have taken a nose dive lately.

Now, you can get Bluetooth for slightly over $200 from the industry leader, Garmin! Tom Tom offers Bluetooth for slightly over $300!

So, the truth about buying a Bluetooth GPS unit is it’s within the reach of virtually everyone who can afford a GPS unit of any kind!

To learn more about how to choose the best Bluetooth GPS unit check out my website.

Rick Cole is a true GPS enthusiast! Take a look at his website to find out more information about the best GPS systems!

Article Source: http://EzineArticles.com/?expert=Rick_Cole

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